Visual Objects found that 76% of consumers search for a company’s online presence before visiting a physical location.
3 tips to implement right now to get more views, engagement and drive traffic to your business:
1. Use images with people in them!
(Owners, staff, even just their hands serving up drinks will increase the amount of likes and engagement an image will get!) Add a call to action like ‘ Come see Emily on the patio on Tuesdays’
2. Be consistent.
While some businesses may have several posts a day, as long as you’re consistently posting you will be rewarded. If only once a week works, make sure to have a post at that frequency consistently.
Nothing worse for traction than posting 5 days in a row and then going radio silent (except for maybe spamming people)
3. Don’t post text-only posts.
The algorithm doesn’t like them and guess what, neither do your customers.
If you’re having an event (amazing!) but use images on the posts. Breweries are particularly guilty of posting 9 event posts in a row with little to no images, however you also need to show off your beer, your space and your specials.
If you’re struggling with content for your socials please visit our packages page to see how we can help!